History and market evolution
Use the timeline to learn more about the history of Swedmec
In 1981 Ragnvald Ahlström and his wife Birgitta Ahlström founded Swedmec AB as an agency for sales of forging capacity to the Nordic industry
In 1983 Ragnvald Ahlström decided to develop the agency and also take on agencies for castings
In 1985 there was a strategic decision to specialise more in the passenger car sector so the sales programme was strengthened with suppliers to this industry. Later that year the founders' son Peter Ahlström joined the company.
In 1986-1991 the main focus in new business acquisition was in the passenger car sector but at the same time, contacts with the important truck sector were further strengthened and there was good overall business development.
In the late '80s and early '90s the company also took on several important sales assignments for system components from Daimler Group in Germany. During this period, Swedmec built strategic alliances with Scandinavian industry which later resulted in several successful sales of steering systems, convertible roof systems and other system supplies to the Swedish passenger car industry.
1991-1993: The financial crisis hit Sweden and the company suffered along with other industries but there was continued long-term thinking and important decisions were taken to diversify the sales programme by adding sales to general engineering industry as well as base industry.
In 1994 the company emerged from the crisis stronger and with a more diversified sales programme now consisting of 4 business areas. Later that year the family's second son, Fredrik Ahlström, joined the company.
- Automotive Industry
- General Engineering Industry
- Production Equipment
- Defence Industry
1994-2000: The company had a firm focus on the passenger car industry but at the same time remained strong in the general engineering and truck industry.
In 1998 Ragnvald Ahlström declared that he intended to retire and asked his sons if they were interested in acquiring the company. Accordingly, there was a generation shift from 1998 - 2002. Ragnvald Ahlström later left his last position as Chairman in 2004.
In 2000 yet another important decision was taken to support the generation shift and also internationalisation of the company, so a professional board was appointed featuring members of the family and external professionals with long experience of Swedish and international service in multinational companies. As a result of this internationalisation, an impressive campaign for such a relatively small consultancy as Swedmec was launched.
2000-2004 Peter and Fredrik Ahlström travelled extensively around APAC , India and China in order to develop Swedmec's business to include sales assignments from that region. This later resulted in assignments for the prestigious company TACO, a division of TATA in India, and several other Indian companies. Swedmec decided after extensive investigations to focus its efforts on the Indian market where we are still active today. During this period Swedmec's future strategy was also chiselled out, which was to increase the focus on the Truck, Marine and Off-road Machinery sectors as well as Engineering Industry.
In 2001 we opened an office in Lille, France, to cover the French market, which resulted in business with the French passenger car market.
From 2002 to 2008 a lot of effort was invested in expanding the company's traditional Scandinavian sales area to include sales assignments covering the entire EU 27. During this period Swedmec gained significant knowledge about the vehicle industry in the EU and its supplier base globally.
Spring 2008 saw the strong economy weakening and we managed to prepare well during this year for the tough times to come.
In 2009 we suffered yet another financial crisis but we were able to maintain a safe course and proper momentum due to well-planned and managed business coordination and we now look ahead to the future with a strengthened sales programme and resources. Over the past few years we have invested in personnel resources and new sales assignments.
From 2010 to 2012 and ongoing we worked continuously with improvements in our organisation as well as in strengthening our sales programme to meet future challenges and business opportunities.
In 2013 we celebrate more than 30 years of operation with the launch of our new website and renewed corporate profile, and we are already making plans for the next 30 years!